We have set global benchmarks in diverse fields, enriching our business environment through product, process and thought leadership. The core competencies acquired over a period in time have been strengthened and have undergone further refinement in accordance to the change in business realities.

Customer Focus

Our value proposition to customers is our ability to create and deliver unique competitive advantages, enabling them to win in the global marketplace. Our capability of "assured quality" and “anytime, any variety, any quantity, any destination” delivery of various product forms of tobacco has been our 'unique value proposition' acknowledged worldwide.

It is our constant endeavour to understand and anticipate the needs of our customers and create a portfolio of specific grades with unique blends to address these requirements. A large inventory base of a range of varieties / styles complimented by product customization, unique supply chain solutions and value added services, provide us the cutting edge in insulating customers from crop fluctuations, stock outs and post purchase dissonance.

We also provide unique service propositions like dedicated account management, storage and logistics, refrigerated storages and long term supply arrangements cutting across all product forms. Our responsive export team ensures that the customer has a “peace of mind guarantee”.

Product Quality and Innovation

We continuously strive to improve the scale and scope of offerings to international buyers by progressively working towards perpetual improvements in product quality. Faced with a rapidly changing business environment, continuously driving innovation is a key challenge for us, our focus being to  co-create value through product and process re-engineering. Our participative product – process approach has helped us create ‘win-win’ scenarios by constantly upgrading our quality table and  thereby delighting customers.

Process Excellence

We strive to redefine the product quality specifications to meet  exacting requirements of new generation cigarette making machinery. Our state-of-the-art technology in terms of equipment, quality control, sophisticated electronic control tools and instrumentation with feedback loops ensuring a consistent end product.

Farmer Linkages

We have build an enduring partnership with several thousand farming communities spanning the expanse of tobacco cultivation in India. These linkages is the bulwark of our core initiatives in sustainability and has been the vital force in establishing India as a strong contender in the global tobacco market. For decades now, we have actively engaged with growers and collaborated with key public institutions to steadily upgrade the practice of tobacco farming - adding value to the farmer's produce through improved  varieties, upgraded crop and curing practice and post harvest product management. We constantly transfer technology from lab to the land and take farmer issues on board for finding effective solutions. Our well trained extension team act  as vital link between farmers and scientists, buyers and sales team.