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If there is one key to superior business performance, it is our ability to turn the perceptions, capabilities and relationship of our people into the building blocks of the organization. Our track record, so far, stands testimony to this recognition and the future will be no different.
Our overreaching ambition is to deliver enhanced customer satisfaction that is sustainable and mutually enduring. We pride in our meticulously designed systems, procedures and processes that enable us to deliver the best of products and services to our discerning customers.
We have a footprint in every continent of the globe, delivering products and services across the scale and scope of Indian tobaccos. We export over 60 M Kg. of the choicest leaf tobaccos to over 50 countries spanning 70 destinations. Our range of offerings and global reach delivered through a professional managerial team has made us one of the largest leaf tobacco suppliers in the world.
Supported by a professional and smart ‘front office’, our value proposition to our discerning customers is “Reliable supplies across the scale and scope of Indian tobaccos” with "a peace of mind guarantee". For us, it is not just a sale, but an enduring partnership with customers to mutually create and capture value.
Customer Engagement:
We perpetually engage with our customers, helping them to take informed decisions, by providing key inputs such as progress on the crop and market, price movements, market dynamics and opportunity stocks. Our periodic crop report is perhaps one of the most recognized, authentic and eagerly anticipated document.
We believe that our customers’ organization is an extended enterprise – towards this end, we are engaged with many global buyers in collaborative initiatives spanning crop development and extension services, R&D, Processing, Logistics and Social Responsibility.
Dedicated Account Management:
We constantly strive to deliver a “Peace of Mind Guarantee” to our customers, through a unique and time tested concept of dedicated key account management, wherein each customer / market is handled by one individual with the backing of a team of seasoned professionals adept in operating in global markets. Our mandate is to deliver products and services in line with customer expectations, and responding to their needs with a minimal lead time.
Customized Products:
Our ability to deal across the scale and scope of Indian tobaccos, gives us the leverage to offer a customized product delivery, time and time again. Besides catering to niche segments such as RYO and Hubble Bubble, our inherent understanding of the Indian tobacco domain has enabled us to set up specific supply chains for Smokeless Tobaccos providing end- to-end solutions for our customers.
Customized Services:
Our unique and customized services include long term sales agreements, refrigerated storages where humidity and temperature are minutely monitored, just-in-time shipments, shipments of multiple lots, freight rate negotiations and execution of logistics @ source.
We have the capability to insulate customers from crop and price fluctuation and ensuring steady, timely supply leveraging our huge inventory base.
Our unique value added services include product integrity and traceability and social responsibility programmes. The ‘buy to box’ systems and procedures are contemporary conforming to all quality and service specifications and comprehensive systems are in place to address traceability.
Exports Logistics:
The value creation begins at the farm gate and culminates into value delivery along with the shipment of the product.We are committed to ‘On time, In full’ deliveries through a dedicated team of professionals with specialized competencies in coordinating logistics and error-free pre and post - shipment documentation. We leverage the scale of our operations and our global footprint to undertake freight rate negotiations and to obtain priority clearances at the port, on behalf of our customers.
Training Modules:
We leverage our capability and expertise time and time again in transferring knowledge and competencies to our customers through customized training modules, specific to R&D, crop development and extension services, tobacco procurement and aggregation, processing and quality control , logistics and documentation, exports, IT enabled services, finance and accounting and social responsibility.
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